3 Ways You Can Compete Against Uber
Posted on: 9 December 2018
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With the rise of Uber, many traditional taxi cab drivers are facing increased competition for fares. However, there are many things you can do to increase the number of customers you serve and the amount of money you take home at the end of the day. Read on to find out more.
1. Offer guided tours
One way of getting ahead of the service offered by other drivers is to offer guided tours around the local area. One benefit of driving a cab is that you will develop a keen sense of the local area and the best attractions. With a little bit of thought, it shouldn't be too difficult to draw up a list of must-see locations, attractions such as museums, galleries and sights which any tourist would enjoy. Of course, offering this service is no good at all if people don't know about it. The best way to get the word out there is to have some fliers printed which can be left in local hotels, airports and other places where tourist frequent. It might also be a good idea to have a transfer printed onto the side of your vehicle which contains details of your guided tour.
2. Offer discounts to return customers
One of the main attractions of using a service like Uber is the reduced cost of travel. On average, journeys using Uber are 20% cheaper than using a traditional cab. While it is unlikely you will be able to match or undercut the prices offered by drivers using their own vehicle and an app, you can compete with them by offering discounts for return customers. For example, you could say that everyone who has taken a ride in the last month will get 10% off their next journey with your taxi company. Discounts such as these will help you to build a loyal base of customers who return to you again and again.
3. Paint your cab a distinctive colour
One disadvantage which Uber drivers face is that their cars all look the same as every other vehicle on the road which makes the service extremely forgettable. To imprint your cab on customers' minds, you should paint it in an eye-catching colour scheme. The colour you choose should be used on all of your receipts and advertising to help to build your brand.
If you are interested in finding out more about how you can keep your taxi service competitive, you should speak with a specialist from the taxicab industry today. They will be happy to offer you further help and advice.